People AS is a new company with a new business model. And a new identity to match.

The backstory: People’s business concept incorporates a new model of structure and internal relationships, based in part on recently proven concepts from the worlds of micro-financing and crowd-sourcing. Unlike a traditional company, no one in People can own more than one share, because each share is a vote. So, the main idea remains dead simple: a company truly controlled by a democracy of shareholders.

People’s identity immediately shows what the company is all about. No fluff, no charades, no complications — just people. Learn more at people-as.dk.