People AS is a new company with a new business model. And a new identity to match. The backstory: People’s business concept incorporates a new model of structure and internal relationships, based in part on recently proven concepts from the worlds of micro-financing and crowd-sourcing. Unlike a traditional company, no one in People can own [...] Read more – ‘People AS’.
Right Owner Systems produce software for the recording industry. Their product is called MBAS, Music Business Administration Software. This newly designed flexible identity system is anchored by a powerful new logo. It’s equal parts minimalism, Swiss and Scandinavian design. Read more – ‘Right Owner Systems’.
Seattle based literary non-profit Eleventh Hour Productions saw a total graphic refresh in 2006 and 2007, all of it anchored by this logo design. Read more – ‘Eleventh Hour Productions’.
What says “Poetry Festival” better than a parade of balloon animals? Gerald the Balloon Giraffe, above in icon form and a still from his cinematic debut, was the core component of the 2007 Seattle Poetry Festival identity. He even had his own music video, Gerald on Parade. Read more – ‘Gerald & The Seattle Poetry Festival’.
Liberty serves three delightfully different things: coffee, cocktails and sushi. The Liberty identity and style works to hold them together, even on the same menu. Read more – ‘Liberty Restaurant’.
For Seattle’s annual Grand Slam of Poetry, a new unique micro-identity was created. The standard, muscle ripped flexed arm is replaced with a skeleton arm clenching a microphone, with the addition of the tagline Down to the Bone. This was carried over to business cards to promote the event, including a special edition by Linden [...] Read more – ‘Down to the Bone: The Grand Slam’.
