Strategy, meet Pixels.
Design is communication. Visual communication, subtle communication, powerful communication, cross-cultural and cross-media communication. Design is where art meets science. Where creativity meets business. Where emotions meet KPIs. Yes, design IS how it works. And for me, design is where strategy meets pixels. Who is it for? How will they be using it? What is the purpose? How can we best make it, and then, how can we make it even better?
I am a digital designer guided by a simple calling: to make communication clear and user experiences pleasant. I believe clarity is achieved by finding, polishing and focusing on the essence of a message, and by making messages visual above all else. I believe pleasantry is achieved by balancing function, form and the vocabulary of design with human personality, emotion and understanding.
This is design. Lequick Design.